Your ideas and arguments can always be more convincing. You can always be more persuasive. From a complex political issue to a change initiative at work, a lot of people are sitting on the fence. So if you feel strongly about the merits of your idea, help them make up their mind.
From psychology to neuroscience, the findings are conclusive – Storytelling works. The challenge is knowing how to harness and leverage it.
This article presents a simple, yet powerful approach: “Here is where we are. Here is where we want to go.”
Your primary goal as a leader should be to creating a place where people are attuned to the same truth and connected by the same vision.
